CRIAWAY
Criaway is a Brazilian design and technology studio, based in Rio de Janeiro and which I co-founded. The main objective of the initiative is to develop open source digital products that generate social and cultural value.
Client
Criaway
Year
2024
Category
BRANDING
COUNTRY
BRAZIL
CRIAWAY
Criaway is a Brazilian design and technology studio, based in Rio de Janeiro and which I co-founded. The main objective of the initiative is to develop open source digital products that generate social and cultural value.
Client
Criaway
Year
2024
Category
BRANDING
COUNTRY
BRAZIL
CRIAWAY
Criaway is a Brazilian design and technology studio, based in Rio de Janeiro and which I co-founded. The main objective of the initiative is to develop open source digital products that generate social and cultural value.
Client
Criaway
Year
2024
Category
BRANDING
COUNTRY
BRAZIL
CRIAWAY
Criaway is a Brazilian design and technology studio, based in Rio de Janeiro and which I co-founded. The main objective of the initiative is to develop open source digital products that generate social and cultural value.
Client
Criaway
Year
2024
Category
BRANDING
COUNTRY
BRAZIL




OVERVIEW
OVERVIEW
Criaway is currently undergoing a brand redesign to better align its visual identity with its innovative approach and expansive global presence. The redesign aims to modernize the brand, making it more appealing to international markets and reflecting its "from community to community" spirit
Criaway is currently undergoing a brand redesign to better align its visual identity with its innovative approach and expansive global presence. The redesign aims to modernize the brand, making it more appealing to international markets and reflecting its "from community to community" spirit
OVERVIEW
Criaway is currently undergoing a brand redesign to better align its visual identity with its innovative approach and expansive global presence. The redesign aims to modernize the brand, making it more appealing to international markets and reflecting its "from community to community" spirit
Role
Role
I was the only designer on the project so everything you see I created myself
I was the only designer on the project so everything you see I created myself
Role
I was the only designer on the project so everything you see I created myself



Concept
Concept
More than just tech, CRIAWAY seeks to convey a powerful message through its visual identity. The idea behind the Visual Identity to express the modernity of the brand accompanied by some concepts in its design, which can express seriousness in a creative and visually pleasing way
More than just tech, CRIAWAY seeks to convey a powerful message through its visual identity. The idea behind the Visual Identity to express the modernity of the brand accompanied by some concepts in its design, which can express seriousness in a creative and visually pleasing way
Concept
More than just tech, CRIAWAY seeks to convey a powerful message through its visual identity. The idea behind the Visual Identity to express the modernity of the brand accompanied by some concepts in its design, which can express seriousness in a creative and visually pleasing way






logo
logo
The new Criaway logo embodies modernity and innovation with sleek, elements that highlight community and inclusivity. It balances sophistication and creativity to appeal globally while symbolizing Criaway’s commitment to generating social and cultural value through open-source products.
The new Criaway logo embodies modernity and innovation with sleek, elements that highlight community and inclusivity. It balances sophistication and creativity to appeal globally while symbolizing Criaway’s commitment to generating social and cultural value through open-source products.
logo
The new Criaway logo embodies modernity and innovation with sleek, elements that highlight community and inclusivity. It balances sophistication and creativity to appeal globally while symbolizing Criaway’s commitment to generating social and cultural value through open-source products.






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©2024 CRIAWAY
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©2024 CRIAWAY
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