SINATRA
Sinatra is the first AI co-pilot for e-commerce with a focus on business operability and profitability.
Client
Sinatra
Year
2024
Category
brand and product design
COUNTRY
BRAZIL
SINATRA
Sinatra is the first AI co-pilot for e-commerce with a focus on business operability and profitability.
Client
Sinatra
Year
2024
Category
brand and product design
COUNTRY
BRAZIL
SINATRA
Sinatra is the first AI co-pilot for e-commerce with a focus on business operability and profitability.
Client
Sinatra
Year
2024
Category
brand and product design
COUNTRY
BRAZIL
SINATRA
Sinatra is the first AI co-pilot for e-commerce with a focus on business operability and profitability.
Client
Sinatra
Year
2024
Category
brand and product design
COUNTRY
BRAZIL




concept
concept
Sinatra, the first AI copilot for ecommerce backoffice, embodies this fusion of human creativity and AI precision. The visual identity concept for Sinatra draws inspiration from the historical and contemporary pursuit of pattern recognition and data interpretation. It symbolizes the seamless integration of artistic creativity and scientific analysis, much like the work of composers, Chladni’s vibrational patterns, and the use of oscilloscopes in music production.
Sinatra, the first AI copilot for ecommerce backoffice, embodies this fusion of human creativity and AI precision. The visual identity concept for Sinatra draws inspiration from the historical and contemporary pursuit of pattern recognition and data interpretation. It symbolizes the seamless integration of artistic creativity and scientific analysis, much like the work of composers, Chladni’s vibrational patterns, and the use of oscilloscopes in music production.
concept
Sinatra, the first AI copilot for ecommerce backoffice, embodies this fusion of human creativity and AI precision. The visual identity concept for Sinatra draws inspiration from the historical and contemporary pursuit of pattern recognition and data interpretation. It symbolizes the seamless integration of artistic creativity and scientific analysis, much like the work of composers, Chladni’s vibrational patterns, and the use of oscilloscopes in music production.
role
role
I closely collaborated with strategy partner Victor Sanchez to bring to life a confident brand. I helped flesh out the core visual identity components of the brand and developed a visual language for it to come alive across web. I also designed core flows of the digital product.
I closely collaborated with strategy partner Victor Sanchez to bring to life a confident brand. I helped flesh out the core visual identity components of the brand and developed a visual language for it to come alive across web. I also designed core flows of the digital product.
role
I closely collaborated with strategy partner Victor Sanchez to bring to life a confident brand. I helped flesh out the core visual identity components of the brand and developed a visual language for it to come alive across web. I also designed core flows of the digital product.



visual id
visual id
Sinatra's visual identity echoes Chladni's elegant geometric patterns, showcasing AI's precision in deciphering complex data. It embodies a blend of artistic beauty and scientific rigor, reflecting our commitment to innovative, efficient ecommerce solutions.
Sinatra's visual identity echoes Chladni's elegant geometric patterns, showcasing AI's precision in deciphering complex data. It embodies a blend of artistic beauty and scientific rigor, reflecting our commitment to innovative, efficient ecommerce solutions.
visual id
Sinatra's visual identity echoes Chladni's elegant geometric patterns, showcasing AI's precision in deciphering complex data. It embodies a blend of artistic beauty and scientific rigor, reflecting our commitment to innovative, efficient ecommerce solutions.






webflow development
webflow development
I designed and developed (in Webflow) an MVP one-page landing to help them market their brand-new business and services. This case study is a preview of what's to come.
Webflow is the perfect tool for a temporary landing page such as this. It allows the Sinatra team to get familiar with Webflow and update when needed.
In Webflow, I've used a Block Element Modifier (BEM) class approach for the classes. BEM allows me to re-use and scale the development in the future when adding multiple new pages.
I designed and developed (in Webflow) an MVP one-page landing to help them market their brand-new business and services. This case study is a preview of what's to come.
Webflow is the perfect tool for a temporary landing page such as this. It allows the Sinatra team to get familiar with Webflow and update when needed.
In Webflow, I've used a Block Element Modifier (BEM) class approach for the classes. BEM allows me to re-use and scale the development in the future when adding multiple new pages.
webflow development
I designed and developed (in Webflow) an MVP one-page landing to help them market their brand-new business and services. This case study is a preview of what's to come.
Webflow is the perfect tool for a temporary landing page such as this. It allows the Sinatra team to get familiar with Webflow and update when needed.
In Webflow, I've used a Block Element Modifier (BEM) class approach for the classes. BEM allows me to re-use and scale the development in the future when adding multiple new pages.






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